Open AccessHorizontal construction: Research on the Proper sub-brand marketing benefit the main-brand
Author(s) -
Leyi Chen,
Wanni He,
Yihan Huang
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v20i.1004
Subject(s) - the internet , business , order (exchange) , marketing , digital marketing , marketing research , marketing strategy , advertising , computer science , world wide web , finance