Open AccessInfluencing factors of male beauty KOL on consumers' purchase intention
Author(s) -
Xingyu Huo
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v19i.858
Subject(s) - beauty , perception , advertising , phenomenon , psychology , purchasing , business , marketing , art , aesthetics , physics , quantum mechanics , neuroscience