Open AccessResearch on Optimization of Live Streaming Marketing Strategy from the Perspective of Internet Celebrity Economy
Author(s) -
Qibao Lin
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v19i.857
Subject(s) - influencer marketing , live streaming , the internet , perspective (graphical) , marketing , order (exchange) , business , online advertising , advertising , digital marketing , computer science , marketing management , multimedia , world wide web , relationship marketing , finance , artificial intelligence