Open AccessResearch on tourism destination marketing strategy based on online word of mouth
Author(s) -
Mengyao Zhang,
Hongyan Zhang,
Chunmei Ni,
Duo Zhang
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v19i.809
Subject(s) - tourism , word of mouth , marketing , advertising , business , the internet , tourist destinations , digital marketing , online advertising , destinations , computer science , world wide web , political science , law