Open AccessResearch on Interactive Participation among Generation Z Consumers in Simulation Games
Author(s) -
Wen Zhang
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v17i.408
Subject(s) - panorama , china , identity (music) , grounded theory , computer science , advertising , game theory , multimedia , human–computer interaction , marketing , sociology , business , qualitative research , microeconomics , economics , political science , aesthetics , artificial intelligence , social science , art , law
In recent years, the mobile game market has shown remarkable performance, especially the upsurge of simulation games which mainly targeted at Generation Z. This paper takes Picturesque Panorama of Jiangnan, a renowned simulation game in China, as a case study and focuses on the interactive participation of its players. The author conducted in-depth interviews with 15 consumers of this game and comprehensive discussions on their interactive behavior, identity and willingness to participate based on the Grounded Theory, and tries to build a model of influencing factors to explain the relationship between the three and summarizes the characteristics of interactive participation of Generation Z in simulation games: replayable, recordable and concealable.