Open AccessSony’s Today and Future Target
Author(s) -
Chenxi Mao,
Ming Cheng,
Xinya Cai,
Zhengyu Liu
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v17i.398
Subject(s) - corporation , focus (optics) , key (lock) , portrait , business , marketing , business model , division (mathematics) , management , engineering , finance , computer science , economics , computer security , history , art history , physics , arithmetic , mathematics , optics
This paper analyzes the key success factor of Sony Corporation. Mainly focus on the electronics division of the company. Through deconstructing strategy and market, the business model is revealed comprehensively. The innovation and financial Section portraits the long-term success of the company. The analysis of Sony was meant for business operation study in the future.