Strategic Analysis of Coca-Cola Company based on Harvard Framework | Zendy

Tianqi Luo | Zendy

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Strategic Analysis of Coca-Cola Company based on Harvard Framework

Author(s) -

Tianqi Luo

Publication year - 2022

Publication title -

bcp business and management

Language(s) - English

Resource type - Journals

ISSN - 2692-6156

DOI - 10.54691/bcpbm.v17i.342

Subject(s) - coca cola , cola (plant) , soft drink , business , beverage industry , coca , advertising , marketing , market share , food science , geography , medicine , chemistry , endocrinology , archaeology

Coca-Cola is the world's largest beverage company, with a global market share of 48%. It has 160 beverage brands in 200 countries, including soft drinks, sports drinks, dairy drinks, fruit juices, tea and coffee. It is also the world's largest distributor of fruit drinks. Based on the Harvard framework, this paper analyzes the financial situation and marketing strategy of Coca Cola company and puts forward some development Suggestions.

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