Open AccessStrategic Analysis of Coca-Cola Company based on Harvard Framework
Author(s) -
Tao Luo
Publication year - 2022
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v17i.342
Subject(s) - coca cola , cola (plant) , soft drink , business , beverage industry , coca , advertising , marketing , market share , food science , geography , medicine , chemistry , endocrinology , archaeology
Coca-Cola is the world's largest beverage company, with a global market share of 48%. It has 160 beverage brands in 200 countries, including soft drinks, sports drinks, dairy drinks, fruit juices, tea and coffee. It is also the world's largest distributor of fruit drinks. Based on the Harvard framework, this paper analyzes the financial situation and marketing strategy of Coca Cola company and puts forward some development Suggestions.