Open AccessResearch on the Development Model of Live E-commerce from a Strategic perspective - Taobao Live as an Example
Author(s) -
Yaoguang Chang,
Jinming Yu,
Zihan Zhang
Publication year - 2021
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v16i.314
Subject(s) - business , perspective (graphical) , context (archaeology) , business model , marketing , market share , industrial organization , business development , computer science , paleontology , artificial intelligence , biology
Based on the question "Analysis of Taobao Live's business decisions and its pros and cons impact", this thesis focuses on Alibaba's e-commerce platform Taobao Live industry and contains an analysis of its industry status and an assessment of its pros and cons. This paper will therefore focus on the business decisions implemented by Taobao Live to adapt to the online environment. In addition, external factors such as opportunities and threats to Taobao Live in the industry will also be included along with development proposals in the context of the industry analysis[14].The research results show that Taobao Live still maintains the number one market share despite its many rivals. Its market share will remain the same or expand further