Open AccessL'Oréal Group Strategic Analysis and Recommendations
Author(s) -
Xusheng Chen,
Haonan Yan
Publication year - 2021
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v16i.299
Subject(s) - swot analysis , analytic hierarchy process , competition (biology) , group (periodic table) , quantitative analysis (chemistry) , qualitative analysis , business , industrial organization , operations research , operations management , engineering , marketing , qualitative research , sociology , chemistry , social science , ecology , organic chemistry , chromatography , biology
As the world's largest beauty group, the future development trend of L'Oréal Group will always affect many industries around the world. However, while facing the tremendous pressure of competition in the same industry, the pressure of the new crown epidemic has suddenly come, and the L'Oréal Group is facing an unprecedented crisis. After studying the 2020 strategy released by the L'Oréal Group, in order to study and analyze the future development strategy of the L'Oréal Group, and provide a theoretical basis for the development of the company, the author based on swot analysis and AHP analytic hierarchy process, through qualitative analysis and quantitative analysis, constructed Its AHP hierarchical structure model and weighted histogram, after studying the data, came to the conclusion that L'Oréal Group should adopt the WT strategy in the future, and put forward 6 related suggestions.