Open AccessAnalysis on the Construction Paths of Business Administration in the Digital Economy
Author(s) -
Xi Heng,
Yan Wang,
Rui Wu
Publication year - 2021
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v15i.231
Subject(s) - digital economy , stakeholder , administration (probate law) , digital transformation , business , process (computing) , face (sociological concept) , knowledge economy , order (exchange) , internationalization , quality (philosophy) , knowledge management , engineering management , process management , management , computer science , engineering , political science , economics , finance , sociology , social science , philosophy , epistemology , world wide web , international trade , law , operating system
In order to face the changes in the era of digital economy, the business administration major needs to carry out digital transformation, considering the rise of digital technology and industrial changes. This paper firstly introduces the direction of the business administration major in the digital economy era. Secondly it conducts environmental analysis and stakeholder research, for the purpose of drawing the expectations and requirements for the development of business administration. In addition to the knowledge and skills of business management in the new era, business administration professionals also need to have knowledge and capabilities such as process management, business data analysis, and the use of digital technology. Based on formulating overall development goals, this paper puts forward the construction paths from 8 aspects, including admissions and employment, professional features, courses and teaching materials, faculty, research, practical teaching and Industry-university cooperation, local internationalization, and quality assurance.