Open AccessForecast on the Development of the Plant-based Meat Company Beyond Meat in China
Author(s) -
Hu Yun,
Qing Li,
Jinpeng Liu,
Yuhan Wang,
Rucong Xu
Publication year - 2021
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v14i.149
Subject(s) - swot analysis , china , business , red meat , meat packing industry , agricultural economics , marketing , economics , geography , food science , chemistry , archaeology
With the changing times, people's demand for a healthy diet is increasing. As a populous country with rapid economic and technological development, China has great potential in the plant meat market. To make a reasonable analysis of the development of Beyond Meat in the Chinese market, this paper will study the current situation of Beyond Meat in the Chinese market through PESTEL analysis, SWOT analysis, and financial analysis, and find out the disadvantages and deficiencies of the company in its growth. We find that Beyond Meat has huge numbers of retail stores and lots of restaurants in the United States, and the number of customers is relatively stable. However, Beyond Meat's financial report shows that the epidemic is affected by increased transportation costs and other factors, which make it suffer great loss. Then the future development direction of Beyond Meat is predicted by discussion, which helps Beyond Meat grow better in China.