Research on the Development Problems and Countermeasures of China's E-commerce Platforms——Taking Taobao as an Example

As the Chinese e-commerce market appears as a leading trend that helps to reduce cost of both consumers and sellers during transactions, decrease the development gap between rural and urban areas, and create job opportunities which lead to increment of employment rate, Taobao becomes one of the largest e- commerce platforms in China for it caters to the needs of small and medium sellers, leaving other similar platforms behind. However, as the retail sales and the number of users skyrockets each year, the obstacles that e-commerce platforms face also become more obvious. Therefore, this research attempts to narrow down things that hinder e-commerce platforms from further expanding and provide viable solutions that e-commerce platforms could try to employ. To collect information about the challenges faced by e-commerce users and the possible solutions, the research focuses on relevant literature reviews and data before and in 2021. The main concerns for the development of e-commerce platforms, specifically for Taobao, are the rating system, fraud transaction, and the logistic services. According to relevant literature, providing a descriptive survey for the rating system, setting up inspection departments, and establishing its own logistic company or creating a ranking system for logistic companies that cooperate with Taobao are all possible solutions that Taobao can refer to. This research tries to identify concerns that e-commerce users generally have for e-commerce platforms that still lack improvement. Through the combination of related articles and creative ideas, it offers hypothetically effective solutions to the challenges that are identified. The research intends to help the Chinese e-commerce market to evolve into the next level and make electronic transactions more pleasant for platform users.