Open AccessAn Introduction and Analysis of Zeng Shiqiang’s Management Thinking: A Balanced View on Promotion
Author(s) -
Yanqing Guo,
Rongtao Zhang,
Guoqing Li
Publication year - 2021
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v14i.131
Subject(s) - promotion (chess) , popularity , style (visual arts) , management styles , chinese culture , period (music) , advertising , business , psychology , public relations , political science , china , aesthetics , social psychology , literature , art , law , politics
Chinese style management is considered to be a kind of a culture which has gained its popularity influenced by Chinese culture and custom with a long period of time. The Chinese style promotion is considered to be one of the important factors in Chinese style management. This paper is to introduce and analyze Professor Zeng Shiqiang’s Chinese management thinking on the promotion, and the corresponding strategies both for the managing leader and the subordinate on how to succeed in it.