Open AccessResearch on the decision drivers of platform corporate digital responsibility behavior
Author(s) -
Tianqiong Li,
Bixiang Zhu
Publication year - 2021
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v14i.110
Subject(s) - corporate social responsibility , digital transformation , business , social responsibility , public relations , big data , internet privacy , key (lock) , accounting , computer security , computer science , political science , world wide web , data mining
As digital technology and related data become more and more common, the lack of user data protection and personal privacy leakage become more serious. In the era of big data, platform corporate social responsibility is facing more challenges, and platform enterprises should pay more attention to corporate digital responsibility. This paper studies the research status and development trend of platform corporate social responsibility, especially corporate digital responsibility, under the background of digital transformation. The main content covers the implications of platform corporate social responsibility and the new challenges posed by digital change, differentiates corporate digital responsibility (CDR) from corporate social responsibility (CSR) to highlight their uniqueness, while also linking the two, and identifying key stakeholders and critical phases that CDR must address. That is technology and data creation, operation, impact assessment and refinement.