Open AccessAnalysis of Consumer Acceptance Behavior of Future Community APP based on Modified TAM Model
Author(s) -
Xiaolong Ma,
Chenchu Li,
Jing Li,
Huirou Xie,
Yiming Lu,
Xueer Lou,
Yangyang Zhang
Publication year - 2021
Publication title -
bcp business and management
Language(s) - English
Resource type - Journals
ISSN - 2692-6156
DOI - 10.54691/bcpbm.v13i.85
Subject(s) - technology acceptance model , reliability (semiconductor) , software , computer science , psychology , usability , human–computer interaction , power (physics) , physics , quantum mechanics , programming language
Based on the research and development status of future community APP at home and abroad, the consumer acceptance behavior model of future community APP based on modified TAM was proposed. The research data were collected through questionnaire survey, the reliability and validity of the data were analyzed by SPSS software, and the model was tested by AMOS software. Finally, through analyzing the main factors influencing the acceptance behavior of community APP consumers in the future and their influence, effective suggestions and countermeasures are put forward for the development of community APP in the future.