Open AccessPsycholinguistic evaluation of advertising techniques, applications in higher education advertising
Author(s) -
Iva Peneva
Publication year - 2022
Publication title -
proglas
Language(s) - English
Resource type - Journals
eISSN - 2367-8585
pISSN - 0861-7902
DOI - 10.54664/bnsg8745
Subject(s) - persuasion , advertising , bulgarian , advertising research , advertising campaign , psychology , business , linguistics , social psychology , philosophy