Open AccessMapping the Integrated Marketing Communications Research: A Bibliometric Analysis
Publication year - 2022
Publication title -
international journal of marketing, communication and new media
Language(s) - English
Resource type - Journals
eISSN - 2183-6558
pISSN - 2182-9306
DOI - 10.54663/2182-9306.2022.v10.n18.4-27
Subject(s) - popularity , citation , integrated marketing communications , library science , bibliometrics , marketing research , marketing , political science , sociology , business , computer science , marketing management , relationship marketing , law