Open AccessEffects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior
Publication year - 2022
Publication title -
international journal of marketing, communication and new media
Language(s) - English
Resource type - Journals
eISSN - 2183-6558
pISSN - 2182-9306
DOI - 10.54663/2182-9306.2022.v10.n18.206-228
Subject(s) - context (archaeology) , advertising , reliability (semiconductor) , computer assisted web interviewing , online advertising , risk perception , consumer behaviour , online participation , psychology , business , marketing , computer science , the internet , world wide web , perception , power (physics) , physics , quantum mechanics , neuroscience , paleontology , biology