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Dare to Be Different? Conformity Versus Differentiation in Corporate Social Activities of Chinese Firms and Market Responses
Author(s) -
Yanlong Zhang,
Heli Wang,
Xiaoyu Zhou
Publication year - 2019
Publication title -
academy of management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.193
H-Index - 318
eISSN - 1948-0989
pISSN - 0001-4273
DOI - 10.5465/amj.2017.0412
Subject(s) - conformity , optimal distinctiveness theory , corporate social responsibility , scope (computer science) , business , value (mathematics) , argument (complex analysis) , product differentiation , earnings , marketing , accounting , industrial organization , economics , microeconomics , public relations , political science , psychology , law , biochemistry , chemistry , machine learning , cournot competition , computer science , psychotherapist , programming language

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