Open AccessRole of Creative Economy-Based Startups on Member Economic Improvement and Economic Resilience
Author(s) -
Beny Wibowo
Publication year - 2021
Publication title -
research horizon
Language(s) - English
Resource type - Journals
eISSN - 2808-0696
pISSN - 2807-9531
DOI - 10.54518/rh.1.5.2021.172-178
Subject(s) - documentation , data collection , resilience (materials science) , human resources , work (physics) , creativity , psychological resilience , resource (disambiguation) , business , perception , categorization , marketing , honesty , qualitative property , public relations , knowledge management , psychology , economics , computer science , political science , sociology , management , engineering , social psychology , social science , artificial intelligence , mechanical engineering , computer network , physics , neuroscience , thermodynamics , programming language , machine learning
This study aims to analyze the factors that make Gilak Brush start-up difficult to find members, evaluate the role of Gilak Brush start-up in dealing with human resource problems, and formulate solutions from Gilak Brush start-up to the economic resilience of members. This study used descriptive qualitative method. Data collection techniques through observation, interviews, literature study, internet, and documentation. The data analysis technique uses data reduction, categorization, data display and drawing conclusions. The results showed that the factors that made it difficult to get members consisted of prospective members' perceptions, standards, skills, work ethic, and idealism. The role to deal with resource problems is responded to by recruiting and selecting, developing and educating members, and organizing in accordance with limited human resources. The role of Gilak Brush start-up has an impact on economic resilience by increasing the economy per capita, there are two indicators to see this, namely the level of income and the fulfillment of living needs.