Open AccessThe Problems with Immersive Advertising: In AR/VR, Nobody Knows You Are an Ad
Author(s) -
Brittan Heller,
Avi Bar-Zeev
Publication year - 2021
Publication title -
journal of online trust and safety
Language(s) - English
Resource type - Journals
ISSN - 2770-3142
DOI - 10.54501/jots.v1i1.21
Subject(s) - nobody , advertising , computer science , multimedia , psychology , computer graphics (images) , human–computer interaction , business , computer security
The Problems with Immersive Advertising: In AR/VR, Nobody Knows You Are an Ad