
THE ROLE OF VIRTUAL TRY-ON TECHNOLOGY IN ONLINE PURCHASING DECISION
Author(s) -
Hülya Başeğmez,
Tutku Tuncalı Yaman
Publication year - 2022
Publication title -
journal of research in business :
Language(s) - English
Resource type - Journals
ISSN - 2630-6255
DOI - 10.54452/jrb.1023619
Subject(s) - purchasing , product (mathematics) , marketing , business , promotion (chess) , perception , advertising , the internet , psychology , computer science , world wide web , mathematics , political science , geometry , neuroscience , politics , law