Open AccessPENGARUH BRAND AMBASSADOR ARTIS AMANDA MANOPO DAN ARYA SALOKA TERHADAP NIAT BELI KONSUMEN MELALUI PERSEPSI RISIKO PADA IKLAN (STUDI PADA SHOPEE INDONESIA)
Author(s) -
Fadilah Rizki Solikhah
Publication year - 2022
Publication title -
sibatik journal
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2809-8544
DOI - 10.54443/sibatik.v1i7.133
Subject(s) - advertising , business , competition (biology) , path analysis (statistics) , perception , risk perception , nonprobability sampling , marketing , business administration , psychology , sociology , computer science , ecology , machine learning , neuroscience , biology , population , demography