Open AccessTHE EFFECT OF REINVENTING POTENTIAL AND FINANCIAL INDEPENDENCE ON THE ENTREPRENEURS CHARACTER OF MILLENNIALS THROUGH SOCIAL MEDIA IN THE ERA MARKETING 4.0
Author(s) -
Adnan Adnan,
Aiyub Yahya
Publication year - 2021
Publication title -
multidiciplinary output research for actual and international issue
Language(s) - English
Resource type - Journals
ISSN - 2808-6635
DOI - 10.54443/morfai.v1i2.104
Subject(s) - character (mathematics) , independence (probability theory) , social media , financial independence , generation y , marketing , descriptive statistics , sociology , economics , business , advertising , political science , finance , statistics , geometry , mathematics , law
The study presents the results of the impact of reinventing potential and financial independence on the entrepreneur character of millennial generation through social media in the era marketing 4.0. The data were obtained from a survey of 448respondents(student) from fourdepartement of Faculty Economic and Bussiness Malikussaleh University in Indonesia. The following statistical methods were used: descriptive statistics and structural eqution modelling analysis. The study found that reinventing potential, financial independence and social media has a significant effect on the entrepreneurial character of the millennial generation in IndonesiaAnother finding: Social media did not moderate the relationship between reinventing potential and the entrepreneurial character of the millennial generation, but social media was found to moderate the relationship between financial indenpendence and the entrepreneurial character of the millennial generation in the marketing era 4.0.