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THE EFFECT OF CONSUMER PERSONALITY IN BRAND PREFERENCE ON BRAND PERSONALITY PERCEPTION
Author(s) -
Kübra ARSLAN,
Kahraman Çatı,
Sami SEVER
Publication year - 2021
Publication title -
güncel pazarlama yaklaşımları ve araştırmaları dergisi
Language(s) - English
Resource type - Journals
ISSN - 2757-7279
DOI - 10.54439/gupayad.1008956
Subject(s) - psychology , business administration , mathematics , advertising , business

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