Open AccessTHE MEDIATING ROLE OF THE REFERENCE GROUP IN THE EFFECT OF PERCEIVED QUALITY AND BRAND TRUST ON BRAND LOYALTY
Author(s) -
Süleyman Can Yıldırır
Publication year - 2021
Publication title -
güncel pazarlama yaklaşımları ve araştırmaları dergisi
Language(s) - English
Resource type - Journals
ISSN - 2757-7279
DOI - 10.54439/gupayad.1001556
Subject(s) - brand loyalty , psychology , humanities , business administration , advertising , art , business