Open AccessCharacterization of Key Account Management in the Chinese Context: A Systematic Literature Review
Author(s) -
William Zeng
Publication year - 2022
Publication title -
higher education and oriental studies
Language(s) - English
Resource type - Journals
ISSN - 2785-9118
DOI - 10.54435/heos.v2i2.50
Subject(s) - guanxi , context (archaeology) , china , empirical research , market orientation , key (lock) , orientation (vector space) , knowledge management , business , sociology , political science , marketing , epistemology , computer science , geography , philosophy , computer security , archaeology , law , geometry , mathematics