Open AccessEmerging Marketing Strategies during the COVID-19 Pandemic
Author(s) -
Weining Zhai,
Yunpeng Chen,
DaFei Feng,
Fang Yao
Publication year - 2022
Publication title -
higher education and oriental studies
Language(s) - English
Resource type - Journals
ISSN - 2785-9118
DOI - 10.54435/heos.v2i1.46
Subject(s) - marketing , business , social media , gratification , purchasing , marketing strategy , digital marketing , consumer behaviour , return on marketing investment , marketing research , advertising , psychology , political science , social psychology , law