Open AccessIs Beauty Only Skin Deep? Exploring the Connections Between Makeup and Perception
Author(s) -
Shawn Kuehl,
Scarlett DeWild,
Jessica Mai,
Mai Yeng Yang
Publication year - 2018
Publication title -
concordia journal of communications research
Language(s) - English
Resource type - Journals
ISSN - 2470-9786
DOI - 10.54416/usgb5571
Subject(s) - attractiveness , beauty , perception , physical attractiveness , psychology , social psychology , order (exchange) , aesthetics , art , finance , neuroscience , economics , psychoanalysis
This study explored college students' perceptions of the use of makeup. In order to determine what effect makeup had on first impressions, an online survey was conducted. The study suggests that makeup does impact the perception of others, specifically women, based on how society views physical beauty. Interestingly, after conducting the survey, researchers found a higher percentage of individuals perceiving makeup toward a more positive view of how it enhanced one's perception of attractiveness and how much usage of makeup enhanced that attractiveness based on the perception of participation.