Open AccessPENGARUH BRAND IMAGE DAN PERSONAL BRANDING “FELICYA ANGELISTA” TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING DI KOTA MEDAN
Author(s) -
Gloria J.M Sianipar,
Juliasti Viktoria Sinaga
Publication year - 2022
Publication title -
jurnal manajemen dan bisnis
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2685-7294
pISSN - 1412-0593
DOI - 10.54367/jmb.v22i1.1737
Subject(s) - nonprobability sampling , purchasing , advertising , brand image , purchasing decision , intervening variable , sample (material) , product (mathematics) , business , business administration , marketing , psychology , mathematics , sociology , population , chemistry , demography , geometry , chromatography