Open AccessPENGEMBANGAN PASAR DANDAYA SAING PRODUK-PRODUK UMKM DI KABUPATEN NIAS UTARA
Author(s) -
Mario Nicolas Munthe
Publication year - 2020
Publication title -
jurnal manajemen dan bisnis
Language(s) - English
Resource type - Journals
eISSN - 2685-7294
pISSN - 1412-0593
DOI - 10.54367/jmb.v20i1.686
Subject(s) - revealed comparative advantage , quality (philosophy) , business , product (mathematics) , production (economics) , descriptive statistics , raw material , raw data , industrial organization , agricultural economics , agricultural science , comparative advantage , economics , international trade , environmental science , mathematics , statistics , philosophy , geometry , epistemology , macroeconomics , chemistry , organic chemistry
The purpose of this study was to determine the market development and competitiveness of UMKM products in North Nias Regency. Data needed in this study are primary and secondary data. The data analysis method used is a descriptive statistical approach. The results of the study show that: develop UKMK commodities that have local, regional, national and export markets, improve quality by using technology and increase exports, improve product quality and increase the number of assistants and pay attention to the quality of raw materials and conduct training for UMKM entrepreneurs. production can be competitive and comparative.