Open AccessImpact of Store Attributes on Customer Satisfaction and Store Brand Loyalty – A Mediation Role
Author(s) -
Geetanjali S Jindger,
Lalitha Balakrishnan
Publication year - 2021
Publication title -
journal of development research
Language(s) - English
Resource type - Journals
ISSN - 2229-7561
DOI - 10.54366/jdr.13.4.2020.25-36
Subject(s) - mediation , business , advertising , customer satisfaction , loyalty , brand loyalty , marketing , loyalty business model , service quality , service (business) , sociology , social science