Open AccessAn Association Rule of Market Basket Analysis to Optimize Retail Revenue
Author(s) -
Debjani Banerjee
Publication year - 2021
Publication title -
journal of development research
Language(s) - English
Resource type - Journals
ISSN - 2229-7561
DOI - 10.54366/jdr.13.4.2020.18-24
Subject(s) - affinity analysis , revenue , business , association rule learning , association (psychology) , retail market , industrial organization , commerce , marketing , data mining , computer science , finance , psychology , psychotherapist