Examining Consumer Based Brand Equity (CBBE) Dimensions of a Private Label Brand (PLB). | Zendy

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Examining Consumer Based Brand Equity (CBBE) Dimensions of a Private Label Brand (PLB).

Author(s) -

Shalini Bariar,

Vishal Jain

Publication year - 2020

Publication title -

journal of development research

Language(s) - English

Resource type - Journals

ISSN - 2229-7561

DOI - 10.54366/jdr.13.3.2020.31-41

Subject(s) - brand equity , private label , business , advertising , marketing , brand awareness , brand management

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