Open AccessExamining Consumer Based Brand Equity (CBBE) Dimensions of a Private Label Brand (PLB).
Author(s) -
Shalini Bariar,
Vishal Jain
Publication year - 2020
Publication title -
journal of development research
Language(s) - English
Resource type - Journals
ISSN - 2229-7561
DOI - 10.54366/jdr.13.3.2020.31-41
Subject(s) - brand equity , private label , business , advertising , marketing , brand awareness , brand management