
An Analysis of Private Label Strategy with the Retailer's Perspective
Author(s) -
Shalini Bariar
Publication year - 2018
Publication title -
journal of development research
Language(s) - English
Resource type - Journals
ISSN - 2229-7561
DOI - 10.54366/jdr.11.4.2018.23-32
Subject(s) - private label , perspective (graphical) , business , marketing , computer science , artificial intelligence