Open AccessOs mitos do marketing global e da globalização
Author(s) -
Renato Rodrigues Martins
Publication year - 2012
Publication title -
discursos fotográficos
Language(s) - Spanish
Resource type - Journals
eISSN - 1984-7939
pISSN - 1808-5652
DOI - 10.5433/1984-7939.2012v8n12p207
Subject(s) - business , political science , humanities , business administration , art
Global marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322p.Global marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322p