Open AccessThe Strategic Choice of the Firm with Customization Capability
Author(s) -
Jue-Shyan Wang,
Shu-Ning Chan
Publication year - 2014
Publication title -
research in world economy
Language(s) - English
Resource type - Journals
eISSN - 1923-399X
pISSN - 1923-3981
DOI - 10.5430/rwe.v5n2p56
Subject(s) - mass customization , personalization , profit (economics) , industrial organization , competition (biology) , business , market competition , marketing , product (mathematics) , build to order , microeconomics , economics , production (economics) , market economy , ecology , geometry , mathematics , biology