Open AccessThe Influence of Food Service Quality and Innovation Production on Local Product of Thailand: Study of Creative Agriculture
Author(s) -
Waleerak Sittisom,
Thammarak Srimarut
Publication year - 2020
Publication title -
research in world economy
Language(s) - English
Resource type - Journals
eISSN - 1923-399X
pISSN - 1923-3981
DOI - 10.5430/rwe.v11n5p469
Subject(s) - promotion (chess) , product (mathematics) , commercialization , business , marketing , customer satisfaction , service (business) , quality (philosophy) , production (economics) , agriculture , economics , mathematics , geography , philosophy , geometry , archaeology , epistemology , politics , political science , law , macroeconomics
Creative agriculture is a vast and deep knowledge of a product from its preparation from raw material to the end consumer of the product. Hence creative agriculture deals with deep analysis, production process, and commercialization, of a product. The present study explored the relationship between food service quality, innovation in production, customers’ satisfaction, and local product promotion. Both the foodservice quality and innovation in production increase customer satisfaction and local product promotion. An increased level of customer satisfaction is also promising for the increment in local product promotion. A survey from 300 food engineers working with different food providing companies, were the respondents of the present study for the collection of primary data. Then, a statistical software, named Partial Least Square (PLS) was used for the finalization of the data analysis process. The results achieved from the data analysis were used for the accomplishment of the end results of the present study.