“We Get you to your doorstep!’ An Innovative Strategy for Garuda Airlines? | Zendy

Ameen Talib | Zendy

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“We Get you to your doorstep!’ An Innovative Strategy for Garuda Airlines?

Author(s) -

Ameen Talib

Publication year - 2018

Publication title -

management and organizational studies

Language(s) - English

Resource type - Journals

eISSN - 2330-5509

pISSN - 2330-5495

DOI - 10.5430/mos.v5n3p1

Subject(s) - business , product (mathematics) , industrial organization , process (computing) , value (mathematics) , marketing , computer science , geometry , mathematics , machine learning , operating system

Innovation is the process of developing, creating and implementing new technologies, products and services that result in added value. Garuda Indonesia Airlines is a company that can innovate its’ products/services.This paper looks at Garuda Airlines and proposes a strategy involving innovation of product to increase the airline load factor and regain market share. The proposed strategy is also congruent with the company vision. Keywords: Strategy, Innovation, Garuda

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