Open Access“We Get you to your doorstep!’ An Innovative Strategy for Garuda Airlines?
Author(s) -
Ameen Talib
Publication year - 2018
Publication title -
management and organizational studies
Language(s) - English
Resource type - Journals
eISSN - 2330-5509
pISSN - 2330-5495
DOI - 10.5430/mos.v5n3p1
Subject(s) - business , product (mathematics) , industrial organization , process (computing) , value (mathematics) , marketing , computer science , geometry , mathematics , machine learning , operating system
Innovation is the process of developing, creating and implementing new technologies, products and services that result in added value. Garuda Indonesia Airlines is a company that can innovate its’ products/services.This paper looks at Garuda Airlines and proposes a strategy involving innovation of product to increase the airline load factor and regain market share. The proposed strategy is also congruent with the company vision. Keywords: Strategy, Innovation, Garuda