Open AccessA Theoretical Model for Explaining Subscribers’ Intention to Switch Back in Mobile Telecommunication Industry: Implications for Management
Author(s) -
Simon Gyasi Nimako,
Emmanuel Owusu
Publication year - 2015
Publication title -
management and organizational studies
Language(s) - English
Resource type - Journals
eISSN - 2330-5509
pISSN - 2330-5495
DOI - 10.5430/mos.v2n1p107
Subject(s) - attractiveness , context (archaeology) , mobile telephony , telecommunications , business , structural equation modeling , marketing , advertising , computer science , mobile radio , psychology , paleontology , machine learning , psychoanalysis , biology