Open AccessPractical Recommendation for the Use of Big Data in Strategic Management: Case Study of a Kazakh Telecommunications Company
Author(s) -
Gulnara Z. Karimova,
Yevgeniya Kim
Publication year - 2018
Publication title -
journal of management and strategy
Language(s) - English
Resource type - Journals
eISSN - 1923-3973
pISSN - 1923-3965
DOI - 10.5430/jms.v9n3p88
Subject(s) - kazakh , big data , business , telecommunications , computer science , process management , knowledge management , data mining , philosophy , linguistics
This study analyzes the dynamics in the development and use of new, innovative technologies based on big data as they allow companies to expand their range of services, using large amounts of data, which in turn enables them to obtain economic benefits. Big data is often used as a tool for undertaking managerial tactical decisions rather than strategic. Using the practices of a Kazakh telecommunications company as an example, this study demonstrates how the potential of big data is limited to the decision-making tool and suggests how big data technology can improve the efficiency of the strategic management.