Open AccessThe Model of Relationship between the Perceived Values and the Purchase Behaviors toward Innovative Products
Author(s) -
Shwu-Ing Wu,
Hui-Ling Chang
Publication year - 2016
Publication title -
journal of management and strategy
Language(s) - English
Resource type - Journals
eISSN - 1923-3973
pISSN - 1923-3965
DOI - 10.5430/jms.v7n2p31
Subject(s) - value (mathematics) , path analysis (statistics) , psychology , marketing , relevance (law) , advertising , social psychology , business , mathematics , statistics , political science , law