Open AccessBrand Positioning Map: A Strategy Tool for Trademark Design
Author(s) -
Rain Chen,
Minghong Wang
Publication year - 2015
Publication title -
journal of management and strategy
Language(s) - English
Resource type - Journals
eISSN - 1923-3973
pISSN - 1923-3965
DOI - 10.5430/jms.v6n1p36
Subject(s) - trademark , computer science , business , information retrieval , operating system