Open AccessThe Influence of Relational Bonds and Innovative Marketing on Consumer Perception – A Study of Theme Parks
Author(s) -
Shwu-Ing Wu,
Ting-Ru Lin
Publication year - 2014
Publication title -
journal of management and strategy
Language(s) - English
Resource type - Journals
eISSN - 1923-3973
pISSN - 1923-3965
DOI - 10.5430/jms.v5n4p54
Subject(s) - marketing , loyalty , business , prosperity , perception , entertainment , recreation , value (mathematics) , relationship marketing , competitive advantage , bond , competition (biology) , advertising , quality (philosophy) , theme (computing) , tourism , marketing management , psychology , geography , political science , ecology , finance , neuroscience , machine learning , computer science , law , biology , operating system , philosophy , archaeology , epistemology