Open AccessThe Influence of Tourism Image and Activities Appeal on Tourist Loyalty – A Study of Tainan City in Taiwan
Author(s) -
Shwu-Ing Wu,
Yuhua Zheng
Publication year - 2014
Publication title -
journal of management and strategy
Language(s) - English
Resource type - Journals
eISSN - 1923-3973
pISSN - 1923-3965
DOI - 10.5430/jms.v5n4p121
Subject(s) - loyalty , tourism , appeal , experiential learning , government (linguistics) , marketing , value (mathematics) , advertising , psychology , business , geography , political science , mathematics , statistics , archaeology , law , linguistics , philosophy , mathematics education