Open AccessResearch Intelligent Precision Marketing of E-commerce Based on the Big Data
Author(s) -
Jianhui Zhang,
Jia Zhu
Publication year - 2014
Publication title -
journal of management and strategy
Language(s) - English
Resource type - Journals
eISSN - 1923-3973
pISSN - 1923-3965
DOI - 10.5430/jms.v5n1p33
Subject(s) - big data , computer science , database transaction , cluster analysis , transaction data , division (mathematics) , path (computing) , marketing research , data science , e commerce , marketing , data mining , business , artificial intelligence , database , world wide web , mathematics , arithmetic , programming language