Analysis on Industrial Structure and Competitive Strategies in Liner Shipping Industry | Zendy

Ziyi Gao | Zendy; S. Yoshida | Zendy

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Analysis on Industrial Structure and Competitive Strategies in Liner Shipping Industry

Author(s) -

Ziyi Gao,

S. Yoshida

Publication year - 2013

Publication title -

journal of management and strategy

Language(s) - English

Resource type - Journals

eISSN - 1923-3973

pISSN - 1923-3965

DOI - 10.5430/jms.v4n4p12

Subject(s) - boom , rivalry , bust , business , industrial organization , position (finance) , commerce , economics , engineering , finance , microeconomics , environmental engineering

The demand for maritime transport is derived primarily from the needs of industrial processes. Therefore, the boom and bust in the shipping market are typically motivated by the global economic situation. Under such an unpredictable and uncertain circumstance, for striving for a competitive position in market, explicit strategies are very significant to liner shipping companies. This paper investigates trends in liner shipping industry and analyzes the industrial structure by five forces analysis. By means of five forces analysis, competitive rivalry and barging power of buyers show a relatively strong force in liner shipping industry. At last, seven competitive strategies are proposed for liner shipping companies by taking into account of critical forces and trend in liner shipping industry

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