Open AccessTriple Play and Interactive Digital Pay TV
Author(s) -
Furong Zeng,
Tianyi Wu
Publication year - 2012
Publication title -
journal of management and strategy
Language(s) - English
Resource type - Journals
eISSN - 1923-3973
pISSN - 1923-3965
DOI - 10.5430/jms.v3n4p15
Subject(s) - interactive television , competition (biology) , function (biology) , order (exchange) , promotion (chess) , business , broadband , telecommunications , marketing , advertising , computer science , finance , ecology , evolutionary biology , politics , political science , law , biology
According to maintenance staff of Chinese YiXiu network, in order to survive in the competition of triple play, to seize the commanding heights of business development, and to build the core competitiveness, the State Administration of Radio, Film and Television planned to invest 2.32 billion RMB to promote the high-definition interactive projects. The maintenance stuff stated that the program will adopt the mode, of which the installation fee of the high-definition interactive boxes will be supported by corporations, the proliferation will be carried out in a large scale, and the whole-business promotion will be adopted. While the high-definition interactive set-top box will be installed in the households of certain areas, the program will also promote digital TV, interactive TV, personal broadband business and pay-program etc. The program planned to apply the high-definition interactive function into 1.8 million households that already have digital TVs within 3 years. One handred thousand households will be installed with high-definition interactive function in 2011, 800 thousand in 2012, and 900 thousand in 2013. Therefore, in which way does triple play cooperate with interactive digital pay-TV and how can they promote the development of the premium channels? The followings are giving answers