Open AccessA Study on the Effectiveness of Application of Total Quality Standards on the Sustainability of the Franchise Contract
Author(s) -
Ahmed Noman Mohammed Dahan,
Muhammed Hafeez Bin Zakria,
Kamal Naji
Publication year - 2021
Publication title -
journal of management and strategy
Language(s) - English
Resource type - Journals
eISSN - 1923-3973
pISSN - 1923-3965
DOI - 10.5430/jms.v12n4p17
Subject(s) - sustainability , quality (philosophy) , franchise , business , sample (material) , environmental economics , marketing , economics , ecology , philosophy , chemistry , epistemology , chromatography , biology
This study aims to identify the effectiveness of application of total quality standards on the sustainability of the franchise contract and to identify the difference in the conception of sample about the effectiveness of application of total quality standards. For achieving the objectives, the researcher designed a questionnaire which included the main information and upon the hypotheses, data have been collected and analyzed by using graphs, then, the study concluded the following results; the study pointed out that the application of quality standards has an effective role on the sustainability of the franchise contract, as well as, the study concluded that the application of total quality culture, if applicable, between the parties of the contract raises the percentage of sustainability of the franchise contract. Many results support that the total quality standards have a real relationship with the sustainability of the franchise contract. Many recommendations have been proposed at the end of the article.