Open AccessImpact of COVID-19 on Tourism Industry: Challenges and Opportunities
Author(s) -
Naipeng Bu,
Honggen Xiao,
Haiyan Kong,
Feiran Dong
Publication year - 2021
Publication title -
journal of management and strategy
Language(s) - English
Resource type - Journals
eISSN - 1923-3973
pISSN - 1923-3965
DOI - 10.5430/jms.v12n2p1
Subject(s) - tourism , originality , china , covid-19 , pandemic , business , value (mathematics) , tourism geography , marketing , economic growth , political science , economics , computer science , medicine , disease , pathology , machine learning , creativity , infectious disease (medical specialty) , law
Purpose –Covid-19 pandemic has created a negative impact on China's national economy and social development, and the tourism industry has been hit particularly hard. This paper analyzes the current situation of tourism development in China during the pandemic, as well as the strategies and approaches adopted for tourism recovery.Design/methodology/approach – Secondary data and in-depth interview were adopted to identify the characteristics of tourism industry and challenges posed by the pandemic on China’s tourism.Findings – This paper focuses on the diversified and personalized modern tourism and leisure needs of tourists to establish an effective tourism supply system.Originality/value – Bassd on the practical challenges and feasible opportunities, we then discuss- relevant strategies and put forward suggestions for future tourism research and practice.